MARKETING THIRD TERM EXAMINATION SENIOR SECONDARY SCHOOLS (SS 1) EXAM QUESTIONS

SECTION A – OBJECTIVES

INSTRUCTION – CHOOSE THE CORRECT ANSWER FROM THE OPTIONS A – D.

1. The way new is delivered to meet the customers need is _______.

(a) new product concept

(b) selling concept

(c) advertising activities

(d) distribution activities

 

2. The process of encouraging consumers to buy product at retail outlets is _______.

(a) distribution

(b) merchandising

(c) advertising

(d) publicity

 

3. Which of these is not a step of marketing research process.

(a) The definition of the problem and objective

(b) Development of research plan

(c) Collection of information

(d) Implementation of findings

 

4. The reason label of product must contain ingredients and uses of the product is to _______.

(a) impress consumers

(b) persuade consumers

(c) attract consumers

(d) inform consumers

 

5. The promotional method that involves delivering free products to pre – selected households is _______.

(a) rebate

(b) home sampling

(c) coupon

(d) free premium

 

6. An orientation that assumes that consumers will prefer products that are widely available and inexpensive is _______.

(a) product concept

(b) selling concept

(c) promotion concept

(d) production concept

 

7. The physical representation of a product to attract buyers is _______.

(a) packaging

(b) branding

(c) merchandising

(d) stocking

 

8. The market where goods are purchased for the purpose of selling to consumers is _______.

(a) institutional market

(b) industrial market

(c) resellers market

(d) industrial market

 

9. Which of the following advertising media is interactive?

(a) Radio

(b) Magazine

(c) Internet

(d) Newspapers

 

10. The combination of product, price, promotion and place utilized by a market is address a target market is _______.

(a) marketing research

(b) marketing mix

(c) product mix

(d) uncontrollably variables

 

11. The desire of specific product which are backed up by the ability to pay is _______.

(a) need

(b) exchange

(c) transaction

(d) demand

 

12. Which of the following is required for electronic marketing operations?

(a) Internet connection

(b) Warehousing facilities

(c) Transportation facilities

(d) Promotional tools

 

13. A toothpaste attach to a toothbrush is an example of a _______.

(a) premium offer

(b) price off

(c) loyalty scheme

(d) merchandising incentive

 

14. The pricing method that consists of production cost and mark up is _______.

(a) cost plus

(b) loss leader

(c) target pricing

(d) imitation pricing

 

15. The study of how individuals and organizations select and buy products to satisfy their needs is _______.

(a) consumerism

(b) consumer behavior

(c) consumption management

(d) group behavior

 

16. The source of finance available to a young leaver who want to start a small retail outlet is _______.

(a) bank overdraft

(b) equipment leasing

(c) personal savings

(d) debenture shares

 

17. The function of label on goods is to _______.

(a) provide information about the goods

(b) Persuade consumer to buy the product

(c) preserve the content of the products

(d) provide protection for product

 

18. A merchandiser is someone who is responsible for _______.

(a) security of goods in the retail store

(b) quality control of goods produced

(c) availability of products at the right position in the retail store

(d) Advertising of the products on television

 

19. The emphasis of marketing concept is to put _______.

(a) consumers first

(b) products first

(c) consumers last

(d) products last

 

20. Toothpaste is an example of _______.

(a) convenience goods

(b) industrial goods

(c) primary goods

(d) unsought goods

 

21. Which of the following activities is not a function of advertising?

(a) remind potential customers

(b) Persuade potential customers

(c) interact with potential customers

(d) inform potential customers

 

22. The basic human requirement are called _______.

(a) need

(b) demands

(c) value

(d) wants

 

23. If a company sells its 50kg bag of cement at #2,000 in Lagos and #2,500 in Kano, the pricing strategy adopted by the company is _______.

(a) penetrating pricing

(b) geographic pricing

(c) competitive pricing

(d) cost plus pricing

 

24. Which of the following factors is not a price determinant?

(a) cost of production

(b) cost of research

(c) product brand

(d) expected profit

 

25. The shop that offers a range of grocery items is a _______.

(a) specialty shop

(b) depot

(c) supermarket

(d) discount shop

 

SECTION B – FILL IN THE GAPS

26. _______ and _______ are primary products.

27. Tubers of yams offered by a farmer for sale is an example of _______ product.

28. Functions of marketing are _______ and _______.

29. The tools used by the marketers to pursue their objectives in the target market is _______.

30. Setting price of a product artificially high to encourage favorable perception among buyers is _______.

 

SECTION C – THEORY

INSTRUCTION – ATTEMPT ANY THREE (3) QUESTIONS IN THIS SECTION. 

QUESTION 1

A. State five (5) reasons companies conduct marketing research.

B. Explain five (5) stages in marketing planning.

 

QUESTIONS 2

A. What are price determinant?

B. Explain the following pricing strategies.

I. Cost -plus pricing

II. Geographical pricing

III. Price skimming

IV. Psychological pricing

V. Predatory pricing

 

QUESTION 3

A. List and explain the various stages of consumer buying process

B. Define Consumer behavior.

 

QUESTION 4

Mention five benefits of advertising to each of the following:

I. Manufacturer

II. Consumer

III. Wholesalers and retailers

 

QUESTION 5

A. Explain the following advertising media stating advantages and disadvantages of each.

I. Bill board

II. Internet

III. Radio

IV. Newspaper

 

QUESTION 6

A. Define the following terms:

I. Merchandising

II. Packaging

III. Branding

IV. Labeling

B. State five (5) benefits of any one mention above.